Articles & content
The Salomon Interview
Meet Nans Girodengo, Innovation Project Manager.
The OpinionWay interview
Meet Charlotte Cahuzac, Deputy Director of the Opinion department at OpinionWay.
Gen Z & Alcohol: Why your consumer insights struggle to decode this generation's new sobriety
Discover the blind spots preventing the beverage industry from anticipating the non-alcoholic shift, along with an analysis of the market's new potential.
10 predictions for market research
Discover how AI will transform studies in the next 3 years.
Gen Z and luxury: what new consumers really desire
Generation Z will represent a dominant share of the luxury market by 2030. Yet, brands are missing out on a reality that only a thorough qualitative study can capture.
AI at your service for better insights
Discover how AI transforms every step of your studies to gather reliable and actionable insights in just a few clicks.
Ifop Opinion: When school bullying becomes audible
How did Ifop manage to survey parents of bullying victims in just 4 days using qualitative research powered by AI?
Insights Trends #2 - Edition 2025
2025 Overview of insights teams: practices, salaries, evolutions, challenges... Everything you need to know about the evolving research function.
Banking & Insurance: How to multiply engagement in responses?
How to generate public interest for banking and insurance studies often perceived as technical or unengaging?
Future of Beauty: understanding the beauty of tomorrow
How can beauty stakeholders today deepen their understanding of consumers and the industry through research and technology?
Does the commitment of food brands impact the consumption of the French?
Between responsible purchases and massive boycotts, consumers are making ruthless choices: brands must prove they deserve their place in the cart.
The 8 best questions from our CSMs to ask AI Insights 🪄
AI Insights, Episto's new AI assistant, analyzes your studies and answers your questions with optimized prompts to compare, segment, and structure your results.
7 effective formats to share your insights
Discover 7 ways to share and enhance your insights, from analysis reports to workshops, to turn data into action and maximize their impact.
The plates of the French
Discover the results of the Episto & NellyRodi study on what influences the plates of the French conducted in 2024 with 1,000 respondents.
What is the Net Promoter Score (NPS)?
The Net Promoter Score (NPS) measures customer loyalty. Discover how to use it effectively and enrich it to obtain more precise and actionable insights.
Catchment area studies: Optimize your understanding of your local targets
Everything you need to know about catchment area studies with Episto and how to better understand your targets at your locations.
Insights Trends 2024
The first edition of Insights Trends: our barometer dedicated to insights professionals!
Transportation stakeholders: enhance your user knowledge
Episto and the transport sector: use cases and details on the targeting methodology.
Social media usage worldwide: time spent by country in 2024
ElectronicsHub reveals global digital habits in 2024. Focus on time spent on social media and the differences observed between countries.
How can generative AI assist you in your daily life?
AI is revolutionizing market research! Discover how it can boost your productivity by saving you time on low-value tasks.
Gen Z and the beauty universe
Discover all the results of our multi-country study on Gen Z and the world of beauty (in partnership with NellyRodi).