Ad post-test

Precisely measure your ROI from your ad investments

Q: Can I conduct quantitative and qualitative studies with Episto?

Yes : a single platform to design, program, launch, and analyze your quantitative and qualitative studies. All the necessary features are available to you on the Episto platform.

Memory, attribution, satisfaction, purchase intent: measure the real impact of your advertising on your target exposed in 48 hours with Episto.

Launch my ad post-test

48hfield closed on average

+150ad post-tests conducted

TV, digital, OOH, print, radio

30+covered sectors

What is a Advertising post-test ?

An ad post-test measures the real impact of a campaign after its broadcast, among exposed targets. It assesses whether your advertisement was seen, understood, attributed to your brand, and if it produced the expected effects on intentions and perceptions.

Memory

Proportion of the target that remembers seeing the advertisement, spontaneously or with assistance. The first filter of advertising effectiveness.

Attribution

The respondent's ability to associate the advertisement with the correct brand. Essential for validating the creative signature.

Purchase intent

Impact of exposure on the likelihood to purchase. The direct link between communication and performance.

In which cases to launch an advertising post-test ?

Savoir si votre campagne a bien été vue et mémorisée par vos cibles
Vérifier que votre publicité est associée à votre marque
Mesurer l'impact de votre campagne sur l'intention d'achat
Évaluer si votre message a bien été compris par la cible visée
Comparer l'efficacité de deux versions d'une même campagne
Apporter des données objectives à votre debriefing avec l'agence

How Episto realizes your post-test ad ?

From questionnaire design to delivery of insights, everything is integrated on the platform.

1
Framing & questionnaire
We define your KPIs and design the questionnaire, independently or with your team of experts. Validation within 24 hours.
2
Multi-source recruitment
Multi-source recruitment, everywhere in the world, with quotas on your target: B2C, B2B, and consumer categories.
3
Field & AI Analysis
Real-time collection, automatic coding of verbatims, analysis, and quantified reporting by AI.

See our complete methodology

Why Episto ?

From questionnaire design to insight delivery, everything is integrated on a single platform.

A conversational questionnaire

Engage your respondents with a smooth and natural interview experience, with verbatims up to 3 times longer.

Your studies in just a few days

A field completed in an average of 48 hours, from launch to analysis, without compromising on quality.

Qualitative and quantitative combined

Thanks to AI, combine actionable data and rich insights in a single study.

All your targets accessible

Through social networks or your own databases, reach all types of respondents around the world.

Live results

Your data accessible, translated, and analyzable in real time on the Episto platform.

Expert support

The Episto team is by your side at every step, or independently if you prefer.

Success story

Discover how our clients drive and advance their studies with Episto.

Laurent BouchardCEO, Spry

They measured the ROI of their campaign with Episto

Sectors

2 results

Ad post-testEnergy and utilities

Measure the performance of campaigns broadcast on the JCDecaux group's media

Measure Qonto's brand awareness and positioning before the campaign and evaluate the impact of the campaign and analyze the evolution of Qonto's brand awareness.

En savoir plus →

Ad post-testTransport and mobility

Measure the effectiveness of a drive-to-store campaign run on Waze

To understand the impact of the Audi drive-to-store campaign as well as users' perception of the brand.

En savoir plus →

All your questions about

Find the answers to your questions here or contact us directly!

A classic collection project is completed in less than a week, from briefing to the availability of results. A need for support on questionnaire drafting and/or analysis can logically extend this timeframe.

Yes : a single platform to design, program, launch, and analyze your quantitative and qualitative studies. All the necessary features are available to you on the Episto platform.

Episto covers over 190 countries through social sampling via social media, which is used worldwide. Multi-country studies are launched and monitored simultaneously from the same platform.

AI is involved at every stage of your studies: generating questionnaires, automatically conducting qualitative interviews, analyzing and coding verbatim responses, and AI Insights assistant to question your results as you would with an expert. These features save our clients entire days of work per project.

Yes, Episto Connect includes a module to distribute your questionnaire directly from the platform to your CRM database, via email or SMS. You can also combine your internal database with social sampling recruitment to reach non-customers.

Episto's social sampling method has undergone rigorous parallel testing by the biggest research institutes (Opinionway, Kantar, Ifop, GfK). The non-compensation of respondents is the number one guarantee against over-reporting biases and professional respondents. Additionally, Episto can implement, in addition to its usual quality controls, other ad hoc controls on your study.

Episto is a French platform whose data is hosted in Europe, in total compliance with GDPR. This is a particularly important point for large brands and institutions that have strict requirements regarding data sovereignty.