Can you recruit my geolocalized shoppers?

Yes. Episto recruits by postal code, IRIS or specific catchment area around your stores, drive or click & collect.

How long for an Episto shopper study?

Field closed in 48h and consolidated results available on the platform in real time, ready to share with your sales and marketing teams.

Can I benchmark my brand against direct competition?

Yes — Episto includes your competitors in the questionnaire to produce a comparative benchmark on image, price, and experience.

What study formats are possible?

Shopper insights, brand tracker, store concept test, category U&A, post-visit satisfaction: all key formats in retail.

Can you survey only my clients who hold a card?

Yes. With a custom link from your CRM or targeting via loyalty card through your files, in compliance with GDPR.

Mass distribution & retail

Shopper insights to accelerate your in-store performance

Brand awareness, in-store experience, price perception, private label expectations: measure what truly drives your shoppers' behaviors in 48 hours with Episto.

Launch your retail study

Retail & mass distribution Studies Illustration

48hfieldwork completed on average

+300retail studies conducted

B2C and B2B all your targets

30+sectors addressed

The challenges of the sector retail & distribution

In retail, the battle is won at the moment of truth: the moment when the shopper chooses on the shelf. To stay competitive, you need to understand in real-time the evolution of buying decisions, the perception of your brand, and new expectations around price and service.

Moment of truth on the shelf

Understand how the choice on the shelf is triggered, price negotiations, and brand loyalty.

Private label vs major brands

Evaluate the perception of your private labels against major national and international brands.

In-store experience

Measure shopper satisfaction at each link: checkout, drive, click & collect, in-store journey.

In which cases to launch a studyretail & distribution?

Mesurer la notoriété et l'image de votre enseigne face à la concurrence
Comprendre ce qui déclenche le choix en rayon chez vos shoppers
Tester un nouveau concept de magasin avant de le déployer
Évaluer la perception de vos marques propres face aux grandes marques
Identifier les leviers pour augmenter la satisfaction en point de vente
Suivre l'évolution des attentes de vos clients dans le temps

How does Episto conduct your studies?

From questionnaire design to insight delivery, everything is integrated on the platform.

1
Framing & questionnaire
We define your objectives and design your study questionnaire: either independently or with our team of experts. Validation within 24 hours.
2
Multi-source recruitment
All your targets everywhere in the world via social networks or from your own contacts through your customer databases!
3
Fieldwork & AI analysis
Visualization of your collected results in real-time on your project interface with all the necessary features for data analysis and export.

Launch my study

Why Episto ?

From questionnaire design to insights delivery, everything is integrated on a single platform.

A conversational questionnaire

Engage your respondents with a smooth and natural interview experience, with verbatims up to 3 times longer.

Your studies in just a few days

A field completed in an average of 48 hours, from launch to analysis, without compromising on quality.

Qualitative and quantitative combined

Thanks to AI, combine actionable data and rich insights in a single study.

All your targets accessible

Through social networks or your own databases, reach all types of respondents around the world.

Live results

Your data is accessible, translated, and analyzable in real time on the Episto platform.

Expert support

The Episto team is by your side at every step, or on your own if you prefer.

They accelerate in retail with Episto

Types of studies

3 results

Local studyRetail

Analyze the consumption practices around Auchan hypermarkets

Better understand the consumption practices of customers and non-customers around Auchan hypermarkets.

En savoir plus →

U&A studiesRetail

Test the design and messages of new clothing labels for Tape à l’Œil

Identify parents' shopping habits for their children's clothing and choose the new model for product labels.

En savoir plus →

Local studyRetail

Measure the performance of Auchan's private labels in its trading areas in Europe

Measure the awareness of these brands, evaluate their image in the market, and define brand territories.

En savoir plus →

All your questions about

Find the answers to your questions here or contact us directly!

A classic collection project is completed in less than a week, from briefing to the availability of results. A need for support on questionnaire drafting and/or analysis can logically extend this timeframe.

Yes : a single platform to design, program, launch, and analyze your quantitative and qualitative studies. All the necessary features are available to you on the Episto platform.

Episto covers over 190 countries through social sampling via social media, which is used worldwide. Multi-country studies are launched and monitored simultaneously from the same platform.

AI is involved at every stage of your studies: generating questionnaires, automatically conducting qualitative interviews, analyzing and coding verbatim responses, and AI Insights assistant to question your results as you would with an expert. These features save our clients entire days of work per project.

Yes, Episto Connect includes a module to distribute your questionnaire directly from the platform to your CRM database, via email or SMS. You can also combine your internal database with social sampling recruitment to reach non-customers.

Episto's social sampling method has undergone rigorous parallel testing by the biggest research institutes (Opinionway, Kantar, Ifop, GfK). The non-compensation of respondents is the number one guarantee against over-reporting biases and professional respondents. Additionally, Episto can implement, in addition to its usual quality controls, other ad hoc controls on your study.

Episto is a French platform whose data is hosted in Europe, in total compliance with GDPR. This is a particularly important point for large brands and institutions that have strict requirements regarding data sovereignty.