Test the design and messages of new clothing labels for Tape à l’Œil

Tape à l'œil surveyed 600 French parents to test the design and messaging of its new clothing labels. ‍

Customer Need

Tape à l’œil wanted to undertake a redesign of its communication to better inform consumers. The brand needed to precisely identify parents' shopping habits for their children's clothing and choose the new design model for its product labels. ‍

Methodology

• Target: 600 French individuals, parents of children aged 0 to 14 (consumers and non-consumers of the brand)
• Geographical scope: France
• Field duration: 6 days
• Recruitment: Social media
• Survey methodology: Quantitative study

Findings of the study

• Obtaining authentic insights into the shopping habits of parents with children aged 0 to 14 years.
• Identification of communication levers favored by these consumers to activate in the future strategy.
• Collection of very specific feedback on the different options for product label models to guide the final choice.
• Excellent responsiveness of the setup with all results collected in just 6 days.
• Observation of a good level of engagement from this parental target throughout the questionnaire.

Purpose

This study allows Tape à l'œil to scientifically validate the design and messages of its future labels based on direct consumer feedback. By relying on a fine understanding of parents' expectations and shopping habits, the brand can optimize the redesign of its product communication and ensure a better impact in-store.