Can I test multiple concepts in the same study?

Yes. Episto allows sequential or comparative monadic testing of up to 4 or 5 concepts to identify the winner and prioritize your roadmap.

What format to present a concept to respondents?

Text, image, video, interactive mockup: the platform accepts all formats and displays them on mobile in large format.

How many respondents for a reliable concept test?

200 respondents per concept in monadic, 400 to 500 in comparative. Episto adjusts the size to your targets and your market.

Does the concept test also cover price?

Yes — Van Westendorp, Gabor-Granger or trade-off: Episto integrates the most commonly used pricing methods.

When to launch a concept test in the product cycle?

As early as possible — ideally after ideation and before any development investment, to maximize return on effort.

Concept Test

Validate your ideas before investing

Purchase potential, perceived originality, message clarity, brand fit: test your product, service, or packaging concepts with real targets in 48 hours with Episto.

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48hof collection

+200concept tests completed

product, service, packaging, positioning

30+sectors addressed

What is a concept test ?

A concept test submits a product, service, packaging, or positioning idea to a consumer panel prior to any development or launch investment. It objectively measures the commercial potential of an idea and identifies necessary adjustments to maximize its chances of success.

Purchase potential

Measure purchase intent and psychological price before any industrial or marketing investment.

Originality & differentiation

Check that your concept is perceived as new, distinctive, and desirable against the competition.

Message clarity & brand fit

Ensure that the benefit is understood and consistent with your brand's current image.

In what cases should you launch a concept test ?

Valider l'intérêt pour un nouveau produit avant d'investir dans son développement
Choisir entre plusieurs directions créatives ou packagings
Vérifier que votre nouveau concept est cohérent avec l'image de votre marque
S'assurer que le bénéfice produit est bien compris par vos cibles
Comparer plusieurs concepts pour prioriser votre roadmap
Réduire le risque d'un lancement en détectant les ajustements nécessaires en amont

How does Episto conduct your studies?

From questionnaire design to insight delivery, everything is integrated on the platform.

1
Framing & questionnaire
We define your objectives and design your study questionnaire: either independently or with our team of experts. Validation within 24 hours.
2
Multi-source recruitment
All your targets everywhere in the world via social networks or from your own contacts through your customer databases!
3
Fieldwork & AI analysis
Visualization of your collected results in real-time on your project interface with all the necessary features for data analysis and export.

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Why Episto ?

From questionnaire design to insights delivery, everything is integrated on a single platform.

A conversational questionnaire

Engage your respondents with a smooth and natural interview experience, with verbatims up to 3 times longer.

Your studies in a few days

A completed field in an average of 48 hours, from launch to analysis, without compromising on quality.

Qualitative and quantitative combined

Thanks to AI, combine actionable data and rich insights in a single study.

All your targets accessible

Through social networks or your own databases, reach all types of respondents worldwide.

Live results

Your data is accessible, translated, and analyzable in real-time on the Episto platform.

Expert support

The Episto team is by your side at every step, or independently if you prefer.

They validated their concepts with Episto

Sectors

1 result

Concept testFood and beverage

Measure the appeal of a new playful St Mamet compote concept

Test the "Incognipot" concept in preparation for the launch targeting school catering and adolescents in France.

En savoir plus →

All your questions about

Find the answers to your questions here or contact us directly!

A classic collection project is completed in less than a week, from briefing to the availability of results. A need for support on questionnaire drafting and/or analysis can logically extend this timeframe.

Yes : a single platform to design, program, launch, and analyze your quantitative and qualitative studies. All the necessary features are available to you on the Episto platform.

Episto covers over 190 countries through social sampling via social media, which is used worldwide. Multi-country studies are launched and monitored simultaneously from the same platform.

AI is involved at every stage of your studies: generating questionnaires, automatically conducting qualitative interviews, analyzing and coding verbatim responses, and AI Insights assistant to question your results as you would with an expert. These features save our clients entire days of work per project.

Yes, Episto Connect includes a module to distribute your questionnaire directly from the platform to your CRM database, via email or SMS. You can also combine your internal database with social sampling recruitment to reach non-customers.

Episto's social sampling method has undergone rigorous parallel testing by the biggest research institutes (Opinionway, Kantar, Ifop, GfK). The non-compensation of respondents is the number one guarantee against over-reporting biases and professional respondents. Additionally, Episto can implement, in addition to its usual quality controls, other ad hoc controls on your study.

Episto is a French platform whose data is hosted in Europe, in total compliance with GDPR. This is a particularly important point for large brands and institutions that have strict requirements regarding data sovereignty.