Articles & content
Gen Z & Alcohol: Why your consumer insights struggle to decode this generation's new sobriety
Discover the blind spots preventing the beverage industry from anticipating the non-alcoholic shift, along with an analysis of the market's new potential.
Gen Z and luxury: what new consumers really desire
Generation Z will represent a dominant share of the luxury market by 2030. Yet, brands are missing out on a reality that only a thorough qualitative study can capture.
AI at your service for better insights
Discover how AI transforms every step of your studies to gather reliable and actionable insights in just a few clicks.
Does the commitment of food brands impact the consumption of the French?
Between responsible purchases and massive boycotts, consumers are making ruthless choices: brands must prove they deserve their place in the cart.
The 8 best questions from our CSMs to ask AI Insights 🪄
AI Insights, Episto's new AI assistant, analyzes your studies and answers your questions with optimized prompts to compare, segment, and structure your results.
7 effective formats to share your insights
Discover 7 ways to share and enhance your insights, from analysis reports to workshops, to turn data into action and maximize their impact.
What is the Net Promoter Score (NPS)?
The Net Promoter Score (NPS) measures customer loyalty. Discover how to use it effectively and enrich it to obtain more precise and actionable insights.
Social media usage worldwide: time spent by country in 2024
ElectronicsHub reveals global digital habits in 2024. Focus on time spent on social media and the differences observed between countries.
How can generative AI assist you in your daily life?
AI is revolutionizing market research! Discover how it can boost your productivity by saving you time on low-value tasks.
Insights from 2023
A collection of insights that caught our attention this year
How to avoid biases in your questionnaires?
A well-constructed questionnaire is one that will allow you to collect the most authentic, reliable, and close-to-reality responses from your respondents.
Why do social media studies allow for the collection of authentic responses?
Let’s take a closer look at the reasons that give this methodology the power to gather quality insights...
How do studies on social networks work?
We'll explain why they are a real revolution for the research sector and how this method works.
What to do when lacking Consos KPIs?
Datalift used Episto technology to capture consumption practices in "out of home" distribution channels.
The concept test, the study to make the best decision
This type of study allows you to ensure the success of your ideas. But what does it consist of and how can you take advantage of it?
Questioning your community: benefits and limits
Social media fan base, brand community, customer base ... What are the advantages and limitations of these methods?
7 tips for a successful questionnaire
Discover our best practices to engage respondents and collect their authentic responses.
Major consumer brands: 5 questions to ask your consumers
Discover the 5 essential questions to ask your consumers and the studies best suited to understand their needs and guide your marketing decisions.
Retrospective
What the French think: 16 figures to shine during the holidays.
Choosing the right methodology
The social media revolution is transforming marketing studies. Discover when to use them, for what objectives, and what criteria to consider for successful surveys.
World Cup in Qatar
"We must put the controversy aside and give way to the game": is the opinion expressed by Zinedine Zidane on the World Cup in Qatar shared by the French?
Quick commerce in Paris
Episto surveyed over 1,000 Parisians to analyze their usage and perceptions of these new services, and to evaluate their long-term development potential.
The French and startups
With the arrival of Exotec, France reaches its goal of 25 unicorns three years ahead of schedule. But do the French really feel concerned about this issue?