The 8 best questions from our CSMs to ask AI Insights 🪄

To get started...

💡 AI Insights what is it?

This is the new AI assistant integrated into the Episto platform that analyzes your studies for you! All you need to do is ask it questions, and it will provide its analysis based on all the study results (indicating the questions it used). In addition to answering your questions, it can also suggest other relevant exploration angles. You can interact with it to refine and deepen your analysis based on your needs.

You can use this new AI feature to generate a complete and structured analysis, spot key insights in seconds, identify specific profiles (like your personas), easily compare results across countries, or check for links between different phenomena.

Here's what it looks like ⤵️

How to use it effectively?

👋 Marie, Juliette, Lucie, Nguyen, Emma, and Floriane - our dear CSMs - wanted to share their best prompts for effectively using this new feature...

Here are their best questions to test as soon as possible on the Episto platform for optimal analyses that will save you valuable time:

‍

#1. Comparer les différences entre pays 🌍

Analyze disparities between markets to better understand local specifics.

‍« What are the main significant differences between the various countries regarding (study topic)? »

« Can you provide a detailed analysis of behaviors by country, highlighting the significant differences between them and explaining the specific features of each market? »

‍

#2. Comparer les différences par types de répondants 👨‍👧‍👧

Refine your understanding by analyzing the results according to the socio-demographic characteristics of the respondents.

‍"Can you provide a detailed analysis of the study results for women aged 18-35 living in Ile-de-France?"

"Can you conduct a global analysis highlighting significant differences where they exist based on the following socio-demographic criteria: gender, age, socio-professional category (CSP), and area of residence?"

‍

#3. Identifier les enseignements-clés 🔑

Highlight the most striking insights to guide your decisions.

‍"Can you give me the key insights from the study that may be surprising?"

"What are the main findings from this study? Please present them in a structured manner, emphasizing key numeric data and illustrating your analyses with relevant quotes to provide context."

#4. Segmenter en personas 👥

Examine respondent behaviors based on specific criteria to better understand their expectations.

" Based on the study results, what are the most relevant criteria for segmenting my personas? "

"Can you identify 3 main persona profiles based on behaviors regarding (study topic) while ensuring you detail their profiles according to socio-demographic criteria?"

‍

#5. Story-teller les résultats de l'étude façon marketing 📢

Transform your results into a compelling and engaging narrative.

‍"Can you structure your analysis in the form of a marketing-oriented narrative, highlighting key points in a fluid and engaging manner?"

"Can you write me a pitch of the study in the form of a summary of about ten sentences of the results?"

#6. Dégager les conclusions du test de concept 🧪

Analyze the results to gain a more nuanced view of insights to guide your strategy.

"Can you identify the main strengths, weaknesses, opportunities, and threats of the tested concept? Be sure to include a section of clear and actionable recommendations based on the conclusions drawn from the analysis in the conclusion."

"Can you give me the typical consumer profile, detailing with socio-demographic criteria, who is most likely to adopt this new concept?"

‍

#7. Comparer différents produits 🎾

Put into perspective the performances of several products to refine your offer.

‍"Can you provide a detailed analysis for each product tested, including relevant numerical data and highlighting significant differences between the products?"

‍

#8. Mesurer l'efficacité publicitaire 📈

Evaluate the actual impact of your campaign to optimize your future investments.

‍"Can you provide a detailed analysis of each pre-test and post-test wave, highlighting the impact of the advertising campaign on the different evaluated indicators?"

"Can you give me a numerical summary of the key indicators of the campaign, taking into account the changes compared to the latest waves?"

‍

🪄Quickly head to the Episto platform to test this new feature!

Want to know more? Contact us!