Étude Episto
Gen Z & Alcohol: Why your consumer insights struggle to decode this generation's new sobriety
Discover the blind spots preventing the beverage industry from anticipating the non-alcoholic shift, along with an analysis of the market's new potential.
Gen Z and luxury: what new consumers really desire
Generation Z will represent a dominant share of the luxury market by 2030. Yet, brands are missing out on a reality that only a thorough qualitative study can capture.
Does the commitment of food brands impact the consumption of the French?
Between responsible purchases and massive boycotts, consumers are making ruthless choices: brands must prove they deserve their place in the cart.
Building trades: between economic optimism and attractiveness deficit
Ipsos surveyed 305 construction workers with Episto to analyze their 2023 review and 2024 outlook in a context marked by strong economic uncertainties.
What to do when lacking Consos KPIs?
Datalift used Episto technology to capture consumption practices in "out of home" distribution channels.
Retrospective
What the French think: 16 figures to shine during the holidays.
World Cup in Qatar
"We must put the controversy aside and give way to the game": is the opinion expressed by Zinedine Zidane on the World Cup in Qatar shared by the French?
Quick commerce in Paris
Episto surveyed over 1,000 Parisians to analyze their usage and perceptions of these new services, and to evaluate their long-term development potential.
The French and startups
With the arrival of Exotec, France reaches its goal of 25 unicorns three years ahead of schedule. But do the French really feel concerned about this issue?