Insights Trends #2 - 2025 edition

The insights function in full transformation!

This is already the 2nd edition of our insights teams overview and other marketing research enthusiasts. Once again, very rich insights that shed light on the daily challenges and prospects of the function.

What do we observe? A function where one thrives and that deserves more visibility internally and even more resources, a widespread use of AI that is gradually becoming a game-changer, or further decision-making between methodologies that are not always what we think... There are new and surprising developments!

Find our complete analysis to truly understand the insights function, whether at brands or within institutes. It’s right below!

To be found in the report:

• A salary benchmark - THE new feature!
• Insights on the evolutions of the function: budgets, influence...
• Insights on the decision-making between methodologies and choice of a research partner
• Structural differences between teams brands and teams in institutes
• Everything you need to know about theuse of AI for the insights function
• The challenges and priorities insights - spoiler: the data quality as PRIO #1
• And other insights that will surprise you...

Do you want to see all the study results? Contact us !