The World Cup in Qatar

A few days before the kickoff of the 2022 FIFA World Cup in Qatar, Episto, a specialist in social media studies, took the pulse of over 1,200 French people to understand their viewpoint on the controversy surrounding the competition, their intention to follow it or not, as well as their perception of the brands that sponsor the event or use it for commercial purposes.

What you will find there:

• The perception of the French about the competition
• The reasons for the negative image
• The opinion on the call for boycott
• The intentions to boycott
• The consequences on the image of sponsor brands

Study methodology:

Representative sample of the French population according to the quota method: 1,265 respondents.

Study dates: from October 14 to 18, 2022.

Source of respondents: Facebook and Instagram.