Track the image of PepsiCo's Rockstar energy drink brand among its consumers

PepsiCo surveyed 800 energy drink consumers to track the image and awareness of its Rockstar brand.

Customer need

PepsiCo wanted to track the evolution of the awareness and image of its Rockstar energy drink brand. The company needed to specifically survey energy drink consumers in France to obtain local insights to guide its strategic and marketing choices.

Methodology

• Target:800 energy drink consumers
• Geographic scope:France
• Field duration:7 days per wave
• Recruitment: Social media
• Survey methodology:Quantitative study

Study findings

• Precise feedback enabling a better understanding and a complete redefinition of the Rockstar target.
• Valuable insights to guide and optimize the reallocation of media investments to reach the most affinity target.
• A quick data collection, completed in just 7 days per survey wave.
• An excellent level of engagement from energy drink consumers throughout the questionnaire.

Purpose

This study provides PepsiCo with a detailed and updated view of Rockstar's perception in the French market. By leveraging these tactical insights, the brand has the key indicators necessary to adjust its targeting, optimize its advertising spending, and maximize its affinity with energy drink consumers.